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The Mariposa Blog

Tuesday July 9th, 2013

 

Innovation Unveiled

 

For all our customer development teams, we wanted to share this very interesting article from GCI by Darrin C. Duber-Smith. It discusses the difference between product development and true innovation in the realm of product marketing.

As in all things, it is best to have the most informed understanding in what you communicate. 

 

http://www.gcimagazine.com/business/management/innovation/The-Truth-About-Innovation-209711561.html

 

Enjoy!

 

Shante` Morgan

Marketing Assistant

Mariposa Labs LLC

208-947-2354

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