The Mariposa Blog
Tuesday September 10th, 2013
Marketing for Men
If you missed last week’s blog, we have themed September as Men’s Personal Care month and are focusing on all things ‘manly.’
This week is all about marketing in the men’s demographic; how packaging, distribution and product placement has a significant effect on sales, even more so than the female market. Elizabeth Holmes’ piece in the Wall Street Journal below is an excellent insight.
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