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Tuesday May 6th, 2014




Some very interesting research regarding self-perceived physical attractiveness found on

I was disappointed to read that "self-perceived physical attractiveness mattered more to people's perception of their social rank than their self-perceived goodness—qualities like empathy and integrity—did." 

A sad but true reality of life, from kindergarten to the Boardroom, the "coolest and most attractive" reign.


On the bright side, the Health and Beauty Care Industry benefits from this mentality, so for that I am glad!



Lisa Swain

Director of Business Development

Mariposa Labs LLC




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