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The Mariposa Blog

Tuesday November 11, 2014

The Power of Sampling

Over the past year, we've seen our customer base increase orders for bulk product for sampling and promotions. These free gifts allow consumers to try products risk-free and, at the same time, create brand awareness.

 

This article from GCI has some good data to support the power of sampling.

 

http://www.gcimagazine.com/business/marketing/The-Power-of-Product-Sampling-280537262.html

 

It’s all about exposure—getting product into the hands of consumers.

 

Is it time to invest in your brand with a sample program?

Next week, we will explore options for effective sample distribution.

 

Enjoy!


Lisa Swain

Director of Business Development

Mariposa Labs LLC

208-947-2354

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