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Tuesday November 25, 2014

Product Sampling Part II 


"In business, one of the challenges is making sure that your product is the easiest to experience."

- Mark Cuban

 

With that thought, our series on product sampling continues.

There are so many factors to consider:

  • Type of sample
  • Best way to distribute
  • How to measure effectiveness

 

This article from launch engineering has many good questions to help you narrow down what will work best for your brand and audience.

 

http://www.launchengineering.com/product_sampling.htm

 

You want to get the most bang for your buck, so it is imperative to do thorough research and planning.

I’ve been researching methods for distribution and will share my findings next week.

 

Enjoy!

 

 

Lisa Swain

Director of Business Development

Mariposa Labs LLC

208-947-2354

 

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