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Thursday March 10, 2015

Seals, Certifications and Standards, Oh MY! 

Many personal care products have seals, certifications, standards or endorsements by a wide array of agencies. Kosher or Halal Certification, Leaping Bunny or Cruelty Free, Gluten Free, Non GMO, Nut Free or USDA Organic, just to name a few.

Which of these are most important for your brand to make it stand out, to give you the best bang for your buck? Consumers are Discerning and savvy and look for actual seals, standards or certifications over unsubstantiated claims.

What is best for you will depend on our brand, your market, your competitors and your price point. 

Some of our more successful brand owners have confirmed that it is well worth investigating to successfully position your brand and market perception.


What do you think?

Lisa Swain

Director of Business Development

Mariposa Labs LLC


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