The Mariposa Blog
Wednesday April 8, 2015
Certifications and Seals, Part II
A recent blog discussed various certifications in the personal care space and discussions have ensued about seals and certifications. What is critical, what is best, what is bunk? The value and importance of each varies greatly depending on your brand placement and market position.
For example, Mariposa Labs has successfully completed inspection and certification for Halal Certification, required by a customer. According to the certifying agency, ifanca.org, “The market for halal-certified products is huge and growing. It includes the 1.4 billion Muslims worldwide and millions of health-conscious non-Muslims who chose to eat/use halal certified products. There are over 9 million Muslims in North America, over 200 million in Europe, over 300 million in Africa, nearly 200 million in the Middle East and over 800 million in Asia.”
Wiki-bits about Halal:
Halal is an Arabic word meaning lawful or permitted. The opposite of halal is haram, which means unlawful or prohibited. Halal and haram are universal terms that apply to all facets of life. However, we will use these terms only in relation to food products, meat products, cosmetics, personal care products, pharmaceuticals, food ingredients, and food contact materials.
While many things are clearly halal or haram, there are some things which are not clear. Further information is needed to categorize them as halal or haram. Such items are often referred to as mashbooh, which means doubtful or questionable.
All foods are considered halal except the following (which are haram):
- Swine/Pork and its by-products
- Animals improperly slaughtered or dead before slaughtering
- Alcoholic drinks and intoxicants
- Carnivorous animals, birds of prey and certain other animals
- Foods contaminated with any of the above products
While the Halal Certification is not required to sell in Muslim dominated countries, Halal certified products are considered superior and reach the largest demographic with a premium product.
Is Halal Certification right for your products & market? Please visit ifanca.org to learn more.
Stay tuned for details and facts about our next certification!