The Mariposa Blog
Tuesday May 19, 2015
Millennials and Brands
An interesting article for our customers who are active in the private label segment for the highly regarded retailers, such as Costco and Trader Joes regarding Millennials and thought process regarding brand choices.
Essentially, brands that can generate affinity and trust for millennials and whose brand can transcend a specific product category on the basis of their core values are sitting on a gold mine.
Good to know! Time to plan to get some of that action!