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The Mariposa Blog

Friday, February 3, 2012

Sunscreen Survey Results-
Overall: 89 people started the survey
Would you be interested in adding an SPF product(s) to your product line?
-97.8% people answered

 
Response Count
Percentage
Yes
70 people
80.5%
No
17 people
19.5%

If yes or when buying an SPF product (sunscreen) for yourself, would you be more likely to want a product for face, body, or both?
-93.5% people answered

 
Response Count
Percentage
Face
20 people
24.1%
Body
5 people
6.0%
Both
58 people
69.9%

Rank the following product features in order of most important to least, 1= critical, 2= would be nice, 3= don’t want. 
-84.3% people answered

 
Critical
%
Would be Nice
%
Don’t Want
%
Response Count
SPF greater than 30
22 people
30.5%
38 people
52.8%
12 people
16.7%
72
UV Protection
58 people
82.9%
12 people
17.1%
0 people
0.0%
70
Oil Free
24 people
34.3%
35 people
50.0%
11 people
15.7%
70
Water Resistant
24 people
34.3%
40 people
57.1%
6 people
8.7%
70
Anti-Aging Ingredients
22 people
31.9%
41 people
59.4%
6 people
8.7%
69
Vitamins
12 people
18.2%
47 people
71.2%
7 people
10.6%
66
Fabric Safe Testing
16 people
25.4%
37 people
58.7%
10 people
15.9%
63
Matte Finish
16 people
23.9%
38 people
56.7%
13 people
19.4%
67
Daily Care
30 people
44.8%
31 people
46.3%
6 people
8.9%
67
For Men or Women
24 people
35.3%
30 people
44.1%
14 people
20.6%
68
Active/Outdoor
16 people
24.2%
43 people
65.2%
7 people
10.6%
66
-UV Protection was ranked most “critical”- 82.9%
-Active/Outdoor was ranked highest “would be nice”- 65.2%
-For men or Women was ranked highest “don’t care”- 20.6%

What SPF level is your preference?

Face
-84.3% people answered
-69.3% prefer at least SPF 30

Body
-83.1% people answered
-67.6% prefer at least SPF 30

Any active ingredients you would love to feature?
-52.8% people answered
- 42.5% would love to feature anti-aging, minerals, vitamins, and all natural

Any active or inactive ingredients taboo?
-38.2% people answered
-38.2% said chemicals, UV absorbers, Parabens, PABA, Oxybenzone, and Synthetics
-29.4% said none

What is your favorite national bran sunscreen product for face and SPF factor?
-64.0% people answered
-10.5% prefer Coppertone
-21.1% prefer Neutrogena
-8.8% have no preference
-59.6% prefer something other including Nivea, Aveno, Oil of Olay, Banana Boat, and Epicuren
-24.6% commented they like at least SPF 30

What is your favorite national brand sunscreen for body and SPF factor?  (52/89 answers)
-58.4% people answered
-13.5% prefer Coppertone
-15.4% prefer Neutrogena
-13.5% have no preference
-57.7% prefer something other including Aveno, Banana Boat, Lubriderm, and Epicuren
-28.8% commented they like at least SPF 30

What type of packaging do you prefer? 
-70.8% people answered

 
Response Count
Percentage
Bottle with Sprayer
22 people
34.9%
Bottle with Disc Cap
11 people
17.5%
Tube
30 people
47.6%

Any other sunscreen/SPF comments, suggestions or questions.
-20.2% people answered
-Sunscreen in daily products such as aftershave, moisturizer, and facial cream
-Fragrance free sunscreen
-Non-greasy/oily sunscreen
-Non-ghosting on darker skin, or chalky feel
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